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Our World - Campaign microsites

Project summary

Throughout the year, Slimming World runs numerous promotional campaigns to help Consultants increase their members.

Along with posters, leaflets and information booklets produced by the in-house print team, I designed and built microsites designed around the print visuals.

The microsites provide Consultants with a searchable compliment to the printed materials and access to downloadable resources, such as press release templates.

As these microsites were part of the new Our Word site, they were built to work on different screen sizes whilst still presenting key marketing messages clearly.

Using the Umbraco CMS's templating system meant they could be created quickly and the content managed easily by the writing team.

Microsites homepage