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Slimming World - Responsive email template

Example email

Project summary

I was asked to revise Slimming World's email templates to match the design refresh the main websites received in January 2014.

We also took this opportunity to build a responsive email template to give a better experience on mobiles.

The build process was challenging due to the range of different email clients we had identified our subscribers used.

Microsoft Outlook in particular was stubborn in its refusal to adhere to many simple CSS properties, but the template was completed successfully with little compromise required.

We are now slowly rolling out this responsive template over all our email communications.